Digital Marketing is now a must have for most businesses, but not all areas within the discipline are created equal. Email is a case in point. As social media usage and reliance has increased, and direct mail has almost disappeared, the email has become the new junk mail. Stats are disturbing, with over 70-80% of [...]
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Further adventures in Social Media world A pal of mine announced this week on Facebook that the House DJ consortium KOTG (Keep Off The Grass) he heads up had ‘just discovered Twitter’. I was stunned. Not because I thought they shouldn’t, quite the opposite, but because he seems to be into all things online and [...]
A couple of month’s ago I was up in London to meet with Vodafone peeps about their Working Women campaign, for which I have been one of their Brand Ambassadors. One of the other women ambassadors was someone I knew in her online persona, A Modern Mother and British Mummy Bloggers, but not in person [...]