Category: Marketing

Tips to Improve ROI from Email Marketing

Tips to Improve ROI from Email Marketing

Digital Marketing is now a must have for most businesses, but not all areas within the discipline are created equal. Email is a case in point. As social media usage and reliance has increased, and direct mail has almost disappeared, the email has become the new junk mail. Stats are disturbing, with over 70-80% of […]

Social Media Marketing Book to be Published

Social Media Marketing Book to be Published

Well, here’s some excellent news. 🙂 A few weeks ago I wrote a ‘lil eBook to help businesses understand what social media can do to help them market themselves and increase their traffic. It was a product for our digital and social media marketing and PR agency, where we help clients plan and execute their […]

Warning! Writer at Work!

Warning! Writer at Work!

Call me biased, but I hate bad copy. In fact, I am far more forgiving of a badly-designed page or advert than I am of poor copy, and yes, I know the designers ALL disagree with me! What we are all agreed upon, however, is that good text, words, copy, whatever you call it, good […]

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