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	<title>Claire Burdett: Content Portfolio &#187; Trends</title>
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		<title>Flying into the Future</title>
		<link>http://www.claireburdett.com/2009/10/flying-into-the-future/</link>
		<comments>http://www.claireburdett.com/2009/10/flying-into-the-future/#comments</comments>
		<pubDate>Thu, 08 Oct 2009 16:24:40 +0000</pubDate>
		<dc:creator>ClaireBurdett</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[airbus]]></category>
		<category><![CDATA[airlines]]></category>
		<category><![CDATA[flying]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends in aviation]]></category>
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		<category><![CDATA[trends in the travel industry]]></category>

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		<description><![CDATA[These are exciting times in the aviation industry. From larger capacity airliners to increasingly sophisticated interior fixtures and fittings and bespoke flights, aviation is finally growing into its potential, the potential that has been there since the Wright brothers first took to the skies in what amounted to an airborne sailing craft concocted from wooden [...]]]></description>
			<content:encoded><![CDATA[<h4>These are exciting times in the aviation industry. From larger capacity airliners to increasingly sophisticated interior fixtures and fittings and bespoke flights, aviation is finally growing into its potential, the potential that has been there since the Wright brothers first took to the skies in what amounted to an airborne sailing craft concocted from wooden struts and sail cloth. The standard carriers of the mid 20<sup>th</sup> century, which were basically sardine cans crammed full of seats and little else hold as much similarity to the Wright brothers’ plane as they do to the planes coming into service at the beginning of the 21<sup>st</sup> century.</h4>
<p>Already a lot of airlines offer an experience that is as luxurious as many hotels, with flat beds in their own space, a bar where you can sit and enjoy a drink, on-flight chefs who will prepare food as and when you require it, and in-seat in-flight entertainment, whether that’s a socket for your i-pod or a personal television screen on which to watch the movie of your choice. Admittedly many of these are still only available to first class passengers, but it can only be a matter of time before tailored facilities become available on board for all passengers, whether they chose to work, sleep or play, and interestingly, that future came a step closer this month with the first Airbus A380 delivery from EADS to Singapore Airlines. This is where the goals and dreams of decades come together because the Airbus has, quite simply, been years in the planning and its spec reads like something out of a futuristic sci fi movie.</p>
<p>So what’s so new about it? It’s just a plane, isn’t it? Well, yes, but WHAT a plane. The most obvious fact about the Airbus A380 is that it truly is the mammoth of the skies. Its spacious cabin offers room for not just the 600-800 passengers, but also such installations as relaxation areas, duty-free shopping, and beauty salons, not to mention the recent ideas mooted by Virgin Atlantic for its A380, due for delivery next year, which included casinos, double beds, a gymnasium, and showers. However, the really special stuff is the behind the scenes advances and improvements that make the new generation aircrafts, such as the Airbus A380, technological dreams because the kind of space we are talking about is by no means accidental.</p>
<p>The fact that, for example, composite materials make up 25% of the A380’s airframe structure (50% in the smaller Boeing Dreamliner), with plastic that’s been reinforced with glass-fibre, carbon-fibre or quartz-fibre used throughout for wings, fuselage, tail and doors. Using such plastics not only reduces the weight, but also enables the A380 to be the first aircraft to have smoothly contoured wing cross sections (as opposed to portioned wind sections) for maximum aerodynamic efficiency.</p>
<p>And there’s the new materials used throughout, such as GLARE (GLAss-Reinforced fibre metal laminate), which is not only lighter in and of itself than the more traditional aluminium, but it can also be laser welded, thus reducing the weight load even further. And how about the introduction of advanced systems capabilities taken straight from the advanced military aircraft, such as the F-22 Raptor and the Eurofighter Typhoon. Noise reduction has also been a priority, especially to comply with Heathrow’s stringent noise regulations where it is assumed the A380 will a frequent visitor. The combination of new-generation engines, such as the Rolls-Royce Trent 900 or Engine Alliance GP7000 with its improved aerodynamic performance mean that the A380 is significantly quieter than today’s largest aircraft, producing only half as much noise on take-off and landing.</p>
<p>Smarter, bigger, cleaner, and quieter… and also greener it seems, (although Boeing’s 787 Dreamliner is giving it a run for its money on that front &#8211; see below) with fuel efficiency of less than three litres per passenger per 100 kilometres. Put it all together (the advanced materials and systems, state-of-the-art aerodynamics, all-new engines) and you get a result, and one that has ‘more economical’ written all over it, with seat-mile costs 20% lower and a range over 1,000 nautical miles longer than the largest aircraft flying today. And how about a dose of global harmony thrown in for good measure? As the largest civil wide-body aircraft ever, the Airbus A380 has been designed in close collaboration with major airlines, airports, and airworthiness authorities. It’s like something out of a comic book hero strip dating from the 1950s; the difference being, of course, that this has already happened rather than being some far fetched idea of what the future might hold.</p>
<p><strong>Tailored service</strong><br />
Another futuristic aviation idea used in comic strips and sci fi movies was of having your own personal flying machine that could be hailed as and when needed, much like a taxi. And that’s starting to become a reality too, with the impressive service now offered by America DayJet, the worlds’s first ‘per-seat, on-demand’ plane service. Connecting a raft of smaller cities in Southeastern America, DayJet has spent five years perfecting its complex software to fully automate its fleet operations system. When a customer punches in a route and preferred times online, DayJet can immediately calculate the best possible schedule and price with the most efficient use of crews and machines and enabling the airline to offer on-demand flights at a modest premium.</p>
<p>© Claire Burdett.</p>
<p>First published in &#8216;What&#8217;s The Future?&#8217; (WTF) Magazine 2009</p>
<p><strong>June 2011</strong><br />
Airbus continue to push the boundaries with design, their transparent vision of the future, unveiled in Paris this month. http://edition.cnn.com/2011/TRAVEL/06/14/airbus.future.cabin/index.html?eref=edition_travel&amp;utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+rss%2Fedition_travel+%28RSS%3A+Travel%29</p>
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		<title>Pulling Wheelies – Future of Biking</title>
		<link>http://www.claireburdett.com/2009/09/pulling-wheelies-future-of-biking/</link>
		<comments>http://www.claireburdett.com/2009/09/pulling-wheelies-future-of-biking/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 22:08:02 +0000</pubDate>
		<dc:creator>ClaireBurdett</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[bike technology]]></category>
		<category><![CDATA[bike travel]]></category>
		<category><![CDATA[biking]]></category>
		<category><![CDATA[future of bicycling]]></category>
		<category><![CDATA[history of bicycles]]></category>
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		<guid isPermaLink="false">http://www.funkyserver.co.uk/claire/?p=237</guid>
		<description><![CDATA[Suddenly it seems that the humble two-wheeled iron horse has become hot news, with the range of options aimed at filling every niche in the market increasing year on year. In fact, from funky folding options to robust mountain bikes that are almost weightless, to ride and park city schemes and stylish bespoke makeovers, the [...]]]></description>
			<content:encoded><![CDATA[<h4>
<div id="attachment_561" class="wp-caption alignleft" style="width: 160px"><a href="http://www.claireburdett.com/wp-content/uploads/2009/09/Bike-hire.jpg"><img class="size-thumbnail wp-image-561" title="Bike hire" src="http://www.claireburdett.com/wp-content/uploads/2009/09/Bike-hire-150x150.jpg" alt="Pick up and drop off bike hire is getting more and more popular in European cities. " width="150" height="150" /></a><p class="wp-caption-text">Bike hire station in Toulouse, France</p></div>
<p>Suddenly it seems that the humble two-wheeled iron horse has become hot news, with the range of options aimed at filling every niche in the market increasing year on year.</h4>
<p>In fact, from funky folding options to robust mountain bikes that are almost weightless, to ride and park city schemes and stylish bespoke makeovers, the bike is fast becoming a central part of worldwide future transportation.</p>
<p>So why now?</p>
<p>Afterall, the bike has been around for a century and a half, so what is suddenly driving its popularity and catapulting it into the realms of uber cool for the first time in well over 100 years? The first, and most obvious reason, for Westerners at least, is pollution and carbon footprints. Bike riding is non polluting, and bike making is generally less polluting than other means of mass produced transportation, such as cars, which obviously means that by choosing a bike over a car you reduce your carbon footprint.</p>
<p>Then there is sustainability. Bikes are cheap to buy and maintain, rarely go wrong and fixing them isn’t usually horribly expensive, unless you have gone truly high end (in which case we’ll assume you can afford your F1 bike!). In addition, traffic congestion doesn’t really affect bike riders, and neither does high parking charges, or indeed the ability to park anywhere at all in some urban areas. The bike is suddenly looking highly attractive…</p>
<p>And finally there’s the issue of lifestyle and fitness, which is an important factor in the sedentary Western world, where fun and sociability are also pegged as good reasons by enthusiasts, despite the weather in Britain threatening put a bit of a dampener on that one, although if the sun is shining the appeal is obvious. Indeed, the trend to get on yer bike is so pronounced that even in the UK, where the cycling hours per person per year is a mere 38 miles a year per person compared with 652 miles a year clocked up in Denmark for every person, there is now a dating website for cycling enthusiasts! See www.cyclingsingles .com if this floats your boat (or pumps your tyres).</p>
<p><strong>Style, design and function</strong><br />
So back to the actual bike. How would you like it, sir or madam?, because let’s be honest here, no longer is a bike just “a vehicle with only two wheels, which is held together by a pipe. The people sit above the pipe and push forward with movements of their feet,” as they were described by one of the Chinese delegates visiting Paris in 1866. Now your bike is a statement of you, and can be as simple, unique, or technical as you choose.</p>
<p><strong>Indian Cool Revival</strong><br />
Following hot on the heels of the phenomenal universal success of Bollywood comes the cool-than-cool bicycles of India. Why so fabulous? Combine funky Indian British style with sturdiness and functionality, throw in low production costs, and you have a winning combination on any continent, a trend bourn out by the current cycle-crazy Dutch love affair for Indian imports. Check out Hero’s Bicycles (www.herocycles.com) offer a sturdy and funky all-pink “Star-Girl” that has taken the subcontinent by storm and is starting to make an appearance in trendy European cities such as Copenhagen.</p>
<p><strong>Dutch City Bikes</strong><br />
Old fashioned sit-up-and-begs are actually the best urban bikes of choice, as the huge numbers used in China and India demonstrate. This is because they offer the urban cyclist a better view than do racing or mountain bikes, which is essential when negotiating through the traffic or checking for oncoming traffic at intersections or thoughtless pedestrians stepping off the pavement. The design is also more practical for the work-clothes-wearing commuter, while a basket and additional storage makes perfect sense when you have a handbag or laptop to transport…the trouble is that they aren’t, well, very cool. Or rather, they weren’t very cool, until now. If your fancy hasn’t be tickled by the Bollywood bling of Indian imports (see above) and yet you still want something that isn’t frumpy, then check out Dutch city bikes, where design and function come together to create something simple, nifty, and practical. See www.jorgandolif.com for inspiration.</p>
<p><strong>At the Cutting Edge of the Mountain</strong><br />
When it comes to technological advances few can match Scotts. This innovative firm has its roots in the middle of the last century when they were the first to come up with the modern-day ski pole design. Since then, Scotts have made it company policy to stay one step ahead of the game with technical advances in the sports arena. They launched their first foray into mountain biking in 1992 with the introduction of the first full-suspension mountain bike, and this was swiftly followed in 1995 by ‘Endorphin’, the first carbon fibre mountain bike. Their latest state-off-the-art baby is the ‘Ransom’, a fully set up, long-travel mountain bike that offers really low weight, deliberately designed crash proofing, and ultra-practical touches, such as bottle holder, enclosed cable lines, and unique triple chamber high pressure ‘Equalizer’ shock system for the smoothest ride in the most challenging conditions.</p>
<p><strong>Folding Bikes</strong><br />
There’s a lot of innovation in the area of folding bikes, although practicalities (wet bikes, cumbersome fold downs, small wheels making the cycling more effort) dictate that these are likely to remain novelties rather than have mass appeal. However, if it ticks your boxes, then you have an increasingly wide and varied choice, most off which are already in production. Check out the chopper-esque ‘Go-Bike’, with its neon orange frame and chopped front end, or the A-framed ‘Strida 3’ that folds down to what looks like a unicycle (but is easy to transport because you can wheel it rather than carry it), and the ‘A-bike’, which most likely has the smallest wheels ever seen on a bicycle. And then there’s the funky ‘eZee Quando’, which looks rather like it’s been made from reclaimed metal tubing, and the prototype ‘Locust’, designed by Josef Cadek in bright green and yellow around a circular centre frame (the bike folds into that; very neat), but which unfortunately looks as if it has just been delivered from Toys R Us.</p>
<p><strong>Customised Bikes</strong><br />
Want something truly unique? You and many others it seems, if up and coming companies such Specialbikes, based in Manchester, are anything to go by. The company takes old bikes and refurbishes them using state of the art parts and highend craftsmanship to create sleek and stylish one-of-a-kind bicycles. Frames are stripped down and sandblasted, and then recoated in a variety of eye-popping colours to each customer’s individual specifications. Offering a unique blend of recycling and customisation, customers can either have their own bikes refurbished or by a ready refurbished one from Specialbike’s stocks.</p>
<h4><strong>On yer bike</strong><strong>- Schemes and innovations around the world</strong></h4>
<p><strong> </strong></p>
<p><strong>City Bike Sharing</strong><br />
Schemes for bike sharing and have become the newest 21<sup>st</sup> century thing in European cities, including Paris, Barcelona, London, and Frankfurt. Exactly how each works varies depending on the operator and city, but all include bikes being parked in busy areas, such as tube stations and public buildings, key interchanges and universities. Some involve clients pre-registering and paying a set fee or the user fee being taken from their registered card; others, such as ‘City Bikes’ in Copenhagen simply require the insertion of a coin to unlock the bike, which are funded by the government and corporate sponsors. All bikes must be returned to a proper rack, much like a paid-for supermarket trolley.</p>
<p><strong>Taxi Bike Rescue</strong><br />
Ever ridden your bike into work and then watched in growing dismay as the clouds open and you know you either have to a) be utterly drenched riding home or b) lug it on public transport to the severe disapproval of your fellow travellers, even if it’s a fold away? Well, this is a dilemma of the past in London since the launch of Climatecars, an eco-friendly taxi service who offer a bicycle rescue service. Each taxi carries a bicycle rack and the extra service is offered at no extra charge. Bargain.</p>
<p><strong>Electric Bikes in China</strong><br />
The world leader in terms of two-wheeled power has recently discovered the joys of the electric bike, or e-bike. Giving the option of using human power or electricity (from a rechargeable battery), with zero local emissions. National E-bike Standards require top speeds of no more than 20km/h, although most bikes are believed to go faster than this owing to consumer demands coupled with lax enforcement of the standard. While there are estimated to be over 450 million bicycles nationally, there are thought to be over 20 million e-bikes in China, with popularity peaking in areas where people are under served by public transport or where they need to commute for long distances.</p>
<p><strong>Brazilian Bike Bus Gyms</strong><br />
In Rio de Janeiro, the Bus Bike is now on the road. The Bus Bike must be the world’s first mobile gym, and is a modified bus containing 16 exercise bikes and offering bike classes with an instructor, as well as changing rooms, fridge and sound system. Members can get on and off at three pre-prescribed stops, and the round trip lasts 45 minutes. Brilliant for people not near enough to a gym for them to visit in their lunchtimes, while watching the buzz and diversity of Rio during your exercise workout must certainly beats the mindless television in the [static] gym.</p>
<p><strong>Indian Re-cycle</strong><br />
Many charities, such as Re-cycle, are refurbishing unwanted bicycles in Britain and other Western European countries, refurbishing them and sending them out to several locations in Africa. Here they are distributed to the most needy and necessary repair and maintenance skills  taught on the ground. Beneficiaries include children, many of whom need to walk upwards of 5 miles each way to and from school; commuters and farm workers; outreach workers, such as medical personnel, enabling them to bring their skills in to more inaccessible places to help the local population; and women who have to deal with a myriad of demands, such as carrying water and goods, getting to and from work, fetching goods to market or children to school, relatives, or other childcare.</p>
<p><strong>Bikevertising</strong><br />
And finally, if you needed any more convincing that the bike is the transportation of now and future times, bus-type advertising has hit bikes in the Netherlands.</p>
<p>Here a scheme has been launched to give free bikes to students in return to the bikes carrying the sponsors advertising on a 25cm triangular billboard, as well as fenders and mudguards. So far 22 universities are participating in the scheme and over 4,000 students have signed up.</p>
<p>© Claire Burdett. Please only reproduce this article with permission, in its entirety and with a hyperlink to <a href="../">www.claireburdett.com</a>. Thank you.</p>
<p>First published in WTF magazine, 2007</p>
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		<title>Fashion Spyder</title>
		<link>http://www.claireburdett.com/2009/09/fashion-spyder/</link>
		<comments>http://www.claireburdett.com/2009/09/fashion-spyder/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 21:55:14 +0000</pubDate>
		<dc:creator>ClaireBurdett</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[clothing technology]]></category>
		<category><![CDATA[skiing]]></category>
		<category><![CDATA[smart textiles]]></category>
		<category><![CDATA[Spyder ski and sports clothing]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[Travel]]></category>

		<guid isPermaLink="false">http://www.funkyserver.co.uk/claire/?p=234</guid>
		<description><![CDATA[Occasionally something comes along that fills a niche so neatly that you can’t ever imagine how you did without out it. For skiers and outdoors enthusiasts, that something is Spyder wear, first launched over 30 years ago and still breaking new ground every year with their revolutionary technological breakthroughs, cool designs and innovative features, with [...]]]></description>
			<content:encoded><![CDATA[<h4>Occasionally something comes along that fills a niche so neatly that you can’t ever imagine how you did without out it.</h4>
<h4>
<div id="attachment_543" class="wp-caption alignleft" style="width: 160px"><a href="http://www.claireburdett.com/wp-content/uploads/2010/07/spyder-wear.jpg"><img class="size-thumbnail wp-image-543" title="spyder wear" src="http://www.claireburdett.com/wp-content/uploads/2010/07/spyder-wear-150x150.jpg" alt="Spyder ski wear is cutting edge and iconic" width="150" height="150" /></a><p class="wp-caption-text">Spyder ski wear is cutting edge and iconic</p></div>
<p>For skiers and outdoors enthusiasts, that something is Spyder wear, first launched over 30 years ago and still breaking new ground every year with their revolutionary technological breakthroughs, cool designs and innovative features, with specially designed clothing for adventurers and skiers alike.</h4>
<p>Take their limited edition jacket launched a couple of years ago, which combines innovative fabric MP3 controls with high technology ski wear. The full limited edition outfit includes the jacket, with an integrated iPod employing Eleksen&#8217;s smart textile technology. In an amazing fusion of future technology with existing design techniques, Sypder have built the jacket using  ElekTex, Eleksen&#8217;s patented conductive fabric touch pad technology, to transform the sleeve into an electronic control panel, allowing the wearer to play, pause and skip tracks simply by touching the control buttons on the arm. The suit is crafted in full stretch fabric with a Dermizax-MP waterproof membrane, exclusive X-static silver fibre insulation, Spylon water repellent coating, and Spyder Heat, their special technology that captures and retains the wearer&#8217;s body heat for extended thermal protection.</p>
<p>So what’s the technology behind the integrated iPod? Eleksen&#8217;s ElekTex fabric is essentially a sandwich of conductive textiles with two outer layers separated by a partially conductive inner layer. Eleksen&#8217;s core technology, ElekTex, is based around a unique sensing fabric, which opens the door to a whole new range of ‘soft’ products as both sensor and interconnectivity are fabric and eliminate the need for external hard components.</p>
<p>Very clever stuff.</p>
<p>And their design innovations just keep on coming, as enthusiasts, such as the US Ski Team and the Canadian Alpine and Freestyle Teams, are well aware. Their Venom brand is designed for cross country, backcountry and freestyle skiers and safety is a prime consideration, so the jacket interior lining sports a white cross on a red background, a universal symbol for distress. Backpack waistband waist entry portals allow the pack straps to be secured under the jacket, not over, so the jacket can be removed more easily, while their updated technology allows an even higher warmth-to-weight ratio, with built in vents in many designs to prevent over heating. They achieve this by their use of patented insulation solutions that use a unique blend of ultra-fine multi-diameter fibres that are specially treated and water resistant, to help form a dynamic insulating structure.</p>
<p>Other innovative features in their suits include the built in shock protectors, which are made from specially engineered material with Intelligent Molecules, which flow with you as you move but lock together on impact to absorb shock. The Intelligent Molecules react instantly, and then when the impact is over they instantly return to their free flowing state, again and again and again.</p>
<p>© Claire Burdett. Please only reproduce this article with permission, in its entirety and with a hyperlink to <a href="../">www.claireburdett.com</a>. Thank you.</p>
<p>First published in WTF magazine, 2008. Claire writes, blogs and tweets about technology at <a href="http://www.thefunkyagency.com" target="_blank">The Funky Agency</a>.</p>
<p>NB To see how technology-to-wear has accelerated since this article was written just over a year ago, see <a href="http://gadgetwise.blogs.nytimes.com/2009/10/02/a-winter-jacket-that-charges-your-gadgets/#comment-40685" target="_self">http://gadgetwise.blogs.nytimes.com/2009/10/02/a-winter-jacket-that-charges-your-gadgets/#comment-40685</a></p>
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		<title>The Future of Aviation</title>
		<link>http://www.claireburdett.com/2009/09/the-future-of-aviation/</link>
		<comments>http://www.claireburdett.com/2009/09/the-future-of-aviation/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 21:26:03 +0000</pubDate>
		<dc:creator>ClaireBurdett</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Aircraft technology]]></category>
		<category><![CDATA[Airline technology]]></category>
		<category><![CDATA[aviation]]></category>
		<category><![CDATA[Concorde]]></category>
		<category><![CDATA[flying trends]]></category>
		<category><![CDATA[hypersonic]]></category>
		<category><![CDATA[SpaceShipOne]]></category>
		<category><![CDATA[subsonic]]></category>
		<category><![CDATA[supersonic]]></category>
		<category><![CDATA[technology]]></category>

		<guid isPermaLink="false">http://www.funkyserver.co.uk/claire/?p=216</guid>
		<description><![CDATA[A long time ago the story of powered flight was started by bicycle makers on beaches on either side of the Atlantic – the Wright brothers in America and John Gaunt here in our very own Stockport. The earliest planes were, quite literally, fragile air kites made of wooden struts and canvas, with wheels and [...]]]></description>
			<content:encoded><![CDATA[<h4>A long time ago the story of powered flight was started by bicycle makers on beaches on either side of the Atlantic – the Wright brothers in America and John Gaunt here in our very own Stockport. The earliest planes were, quite literally, fragile air kites made of wooden struts and canvas, with wheels and propellers powered by cogs and chains.</h4>
<p>At the threshold of the 21st century, flight has developed to a point where huge passenger aircrafts furnished with gyms and beds, bars and entertainment, have launched into our skies. These airbuses, as reported in the previous issue of WTF, have been made possible by the incredible technological development of engineering, chemistry, and electronics, where the actual way things are made and the materials from which they are created have been applied to avionics in order to reduce the weight and bulk of aircraft to an all time low, thus allowing larger aircraft to fly safely.</p>
<p>Amazing stuff, yet where does it leave us, and what is in store for avionics as it goes forward through the next century? Have they really taken it as far as it can go with the Airbus, or will we see commercially viable supersonic, even hypersonic, flights in the future? Because despite all the hype surrounding the Skycar and Virgin Galactic (as reported in WTF issue 1 – see www.wtfmagazine.co.uk for articles), the commercial application of the physics of aviation hasn’t really pushed forward very much since the huge strides made in the mid 20<sup>th</sup> century when airflight went from the subsonic speeds of the Wright brothers and the early aircraft of the 20<sup>th</sup> century through to the transonic speeds of commercial carriers of the 1930s-1940s. And viewing Concorde as the blip that it undoubtedly was in 20<sup>th</sup> century avionics, modern commercial flights still cruise at subsonic speeds owing to the problems associated with breaking through the ‘sound barrier’ or to be more precise, travelling faster than the speed of sound.</p>
<p>Ah, the sound barrier, which was one of the great urban myths of the early 20<sup>th</sup> century, because scientists were for a long time baffled by its very existence and whether it could be ‘broken’ and supersonic or hypersonic flight achieved. Despite misgivings (and remember that they had no computers, simulations or animated design packages then with which to test their theories), physicists worked with engineers through the middle decades of the 20<sup>th</sup> century until the quest to create an airplane that could fly supersonically culminated in the iconic Concorde. Beautiful and technologically advanced as Concorde was, however, it was never commercially viable and the last one was withdrawn from service in 2003. And thus the achievement of commercially viable speeds beyond that of sound seemed to be dealt a deathblow that was hard to believe given the phenomenal advances in technology that was happening all around it. Only avionics seemed to be going backwards rather than forwards, and as Jeremy Clarkson, another technology and speed buff like ourselves, and who was one of the passengers on the last BA Concorde flight on October 24, 2003, said, paraphrasing Neil Armstrong to describe the retiring of Concorde: &#8220;This is one small step for a man, but one huge leap backwards for mankind&#8221;.</p>
<p>So why is the application of technology to airplanes so complex and why is it so difficult to make aircraft that fly faster, even much faster, than the speed of sound, commercially viable? And what is the speed of sound, anyway, and why does it matter to aircraft?</p>
<h4>The speed of sound</h4>
<p>If you think of air as being like water (it’s easier to visualise than air for all us who aren’t pilots, physicists or uber-geeks), then when an aircraft moves through it at speed, the molecules become disturbed and agitated and leap about and over the aircraft, like water will around the prow and body of a ship or submarine. This then affects the speed of the aircraft by ‘dragging’ at it, but exactly how and to what extent is dependent on the ratio of the speed of the aircraft to the speed of sound.</p>
<p>The speed of sound is typically measured at 760 mph, and is given the special Mach parameter (it’s known as Mach in honour of Ernst Mach, a physicist who studied gas dynamics in the late 19th century) of Mach 1. When an aircraft flies at very much less than the speed of sound, it’s said to be subsonic. Typical speeds for subsonic aircraft are less than 250 mph, and the Mach number M is therefore much less than one (and is written as M &lt;&lt; 1). For subsonic aircraft, compressibility effects are practically nil and the air density remains nearly constant, which basically means it’s pretty calm and unchanged by the aircraft that is flying through it.</p>
<p>The first powered aircraft to fly subsonically was the Wright Brothers&#8217; 1903 airborne bicycle, and modern general aviation and commuter airliners continue to fly at this speed because propellers provide a very fuel-efficient propulsion system, thus making the aircraft very economically viable. The wings of subsonic aircraft are typically rectangular in form and made of lightweight aluminium, although we have already noted, the earliest planes used wood and cloth in their wing construction.</p>
<p>As aircraft go faster, however, some of the aircraft’s energy (speed, heat) compresses the air and changes its density where it is close up against the plane. This compressibility effect changes how much pressure and drag there is on the aircraft, and this obviously becomes more of a factor as the speed increases and the aircraft approaches what is known as transonic flight. Typical speeds for transonic aircraft are greater than 250 mph but less than 760 mph, which is the speed of sound. In transonic flight, the Mach number M is nearly equal to one (M ~= 1) and the small disturbances in the airflow are transmitted to other locations isentropically or with constant entropy. Lost you yet, have we?</p>
<p>Ok, think of water flowing through a nozzle. When the flow is constant and ideal (not dribbling or gushing) it is scientifically described as ‘isentropic’, a combination of the Greek word &#8220;iso&#8221; (same) and entropy. Entropy is the second law of thermodynamics (energy is the first law), and without going in to the formulae, their relationship is the basis of pretty much everything, with the first law expressing how things remain the same, while the second law expresses all that which changes and what motivates the change ie the fundamental time-asymmetry in all real-world processes. So to get back to our nozzle, what comes through (ie the air in this instance) is constantly in motion and change (entropy), but in a constant manner (the same = iso). So in transonic flight, the air disturbances stay fairly constant in so far as they are ruffled, with localised changes. It’s simply a complicated way of saying it’s a bit choppy but constant.</p>
<p>However, a sharp disturbance, such as a power surge into supersonic speed or a boost into the realms of hypersonic speed, generates a shock wave that affects both the lift and drag of an aircraft as it is pushed beyond the speed of sound. And when it does that all sorts of interesting things start to happen.</p>
<p>Now, the first powered aircraft to explore transonic flight were the high performance fighters of World War II, and these aircraft seemed to encounter a so called ‘sound barrier’ where it was found that drag was increasing faster than the thrust. This led to speculation in the mid-1940s that manned flight was not possible at speeds above the speed of sound, even though the muzzle velocity of rifle bullets is supersonic.</p>
<p>So what is supersonic exactly? Its when the aircraft is going faster than 750mph, the speed of sound, but slower than 1500mph, so the Mach ratio is 1 &lt; M &lt; 3, and initially this was thought to be an impossible thing for human beings to endure. However, the flight of the Bell X-1A in 1947 proved that people could fly faster than sound, and when Concorde (Mach 2.03) was developed it became the supersonic pin up, a luxurious and incredibly fast design icon that meant any person with enough money could fly supersonic. In style</p>
<p>The problems inherent with supersonic flight are, however, myriad, include increased drag, air compression and air density, which we have already discussed and which, in supersonic flight, are negatively affected by shock waves, mass flow choking, and sonic boom.</p>
<p><strong>Shock waves</strong><br />
Like an ordinary wave, shock waves carry energy and are characterized by an abrupt, nearly discontinuous change in the characteristics of the medium. Across a shock wave there is always an extremely rapid rise in pressure, temperature and density of the flow, thus affecting the speed.</p>
<p><strong>Mass flow choking</strong><br />
To understand mass flow choking we must return to our nozzle, and understand that when the air gets too hot or pressured as it tries to move through the nozzle it can change its density and become static, or choked. This then causes loss of thrust, and therefore loss of speed.</p>
<p><strong>Sonic boom</strong><br />
The noise of Concorde, and of all supersonic jets, was distinctive and unavoidable. The result of sonic bomb, it is where the shocks caused by the aircraft passing through the air creating a series of pressure waves in front of it and behind it, similar to the bow and stern waves created by a boat. These waves travel at the speed of sound, and as the speed of the aircraft increases the waves are forced together, or compressed, because they cannot avoid each other, and eventually merge into a single shock wave travelling at the speed of sound (761 mph), 167 megawatts per square meter, and exceeding 200 decibels. Basically it generates enormous amounts of sound energy, much like an explosion.  While this isn’t unknown in the natural world, because thunder is a type of natural sonic boom created by the rapid heating and expansion of air in a thunderstorm, it’s pretty unpleasant if you happen to live in the flight path. The upshot is that you used to be able to get to New York before the time you left Paris or London, as Concorde’s cruising speed exceeded the top speed of the solar terminator ie it was able to overtake or outrun the spin of the earth. Neat, and much publicised by BA with their “Arrive before you leave” campaign.</p>
<p>So what happens when you make aircraft go even faster? Well then you get in to rockets, Virgin Galactic and Moller Skycar territory, and the realms of hypersonic flight.</p>
<h4>Hypersonic flight</h4>
<p>When aircraft speeds are much greater than the speed of sound, the aircraft is said to be hypersonic. Typical speeds for hypersonic aircraft are greater than 3000 mph and Mach number M greater than five (M &gt; 5) although NASA&#8217;s experimental space scramjet, the X-43A, set a new speed record for aircraft on November 16, 2004. In the unmanned test flight, the plane reached Mach 10, 10 times the speed of sound, or about 6,600 miles per hour.</p>
<p>The chief characteristic of hypersonic aerodynamics is that the temperature of the flow is so great that the chemistry of the diatomic molecules of the air must be considered. At low hypersonic speeds, the molecular bonds vibrate, which changes the magnitude of the forces generated by the air on the aircraft. At high hypersonic speeds, the molecules break apart, producing an electrically charged plasma around the aircraft, and large variations in air density and pressure then occur as a result of shock waves and expansions. For Mach numbers greater than 5, the frictional heating of the airframe by the air becomes so high that very special nickel alloys are required for the structure and so in some hypersonic aircraft it is proposed that the skin will be actively cooled by circulating fuel through the skin to absorb the heat.</p>
<p>So can we have manned hypersonic flight? Well, we already have, with the X-15, the SpaceShipOne, and the Space Shuttle during re-entry. Others that are in the development phases for commercial application are the Virgin Galactic and the Moller Skycar, both of which we have reported on previously.</p>
<p>SpaceShipOne was an experimental air-launched (it was slung below the belly of the ‘White Knight’, a turbofan-powered airplane that carries the SpaceShipOne up to 45 to 50,000 feet) suborbital (ie it didn’t go right round the Earth) space plane that used a hybrid rocket motor to propel it and the SpaceShipOne and its pilot, Michael Melvill, to an altitude of 62.5 miles (100 km) above the Earth&#8217;s surface. Which officially makes Michael an astronaut.</p>
<p>SpaceShipOne was developed by aviation company, Scaled Composites, wholly without government funding. On June 21, 2004, it made the first privately-funded human spaceflight, and on October 4, it won the $10 million Ansari X PRIZE. The competition challenged independent designers to safely put three people into space twice in two weeks with a reusable spacecraft. It did so, and in addition, during its testing regimen SpaceShipOne set a number of important ‘firsts’, including first privately funded aircraft to exceed Mach 2 and Mach 3, first privately funded spacecraft to exceed 100km altitude, and first privately funded reusable spacecraft.</p>
<p>Much like Branson and Moller, SpaceShipOne’s creators at Scaled Composites, the company behind the project, envision a world where space travel is a thriving commercial business catering to anyone who has the desire to venture to the stars. However, with development costs estimated to be $25-million plus, this isn’t likely to be any time soon, although with ever accelerating technical achievements in the field of avionics, it may yet be sooner than we think.</p>
<p><strong>So where do you stand? </strong><br />
Is the future supersonic as spearheaded by the ‘Save Concorde’ group’s campaign, who are committed to returning a Concorde to service, or hypersonic with SpaceShipOne? Or perhaps you, like Richard Branson, who keeps his foot firmly in both camps, think there’s room for both? After all, the future is flying closer all the time.</p>
<p>© Claire Burdett. Please only reproduce this article with permission, in its entirety and with a hyperlink to <a href="../">www.claireburdett.com</a>. Thank you.</p>
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		<title>More Forward Please</title>
		<link>http://www.claireburdett.com/2009/09/fast-forwarding-to-a-robotic-future/</link>
		<comments>http://www.claireburdett.com/2009/09/fast-forwarding-to-a-robotic-future/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 21:23:32 +0000</pubDate>
		<dc:creator>ClaireBurdett</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Japan]]></category>
		<category><![CDATA[Tech]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Honda's ASIMO]]></category>
		<category><![CDATA[Japanese robotics]]></category>
		<category><![CDATA[robotics]]></category>
		<category><![CDATA[Sony's AIBO]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[trends]]></category>

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		<description><![CDATA[When it comes to the cutting edge of robotics, the Japanese are sharpening it year-on-year while the rest of the world simply watches on in wonder. Maybe it’s because they are so interested in the whole subject that they are so driven to explore the whole area of robotics, in the same way, perhaps, that [...]]]></description>
			<content:encoded><![CDATA[<h4>
<div id="attachment_584" class="wp-caption alignleft" style="width: 160px"><a href="http://www.claireburdett.com/wp-content/uploads/2009/09/asimo.jpg"><img class="size-thumbnail wp-image-584" title="More Forward Please" src="http://www.claireburdett.com/wp-content/uploads/2009/09/asimo-150x150.jpg" alt="The history and future of robotics" width="150" height="150" /></a><p class="wp-caption-text">The history and future of robotics</p></div>
<p><img src="file:///Users/claireburdett/Library/Caches/TemporaryItems/moz-screenshot.png" alt="" />When it comes to the cutting edge of robotics, the Japanese are sharpening it year-on-year while the rest of the world simply watches on in wonder. Maybe it’s because they are so interested in the whole subject that they are so driven to explore the whole area of robotics, in the same way, perhaps, that the Russians were particularly interested in space travel and so were the first to explore that arena.</h4>
<p>Whatever the reason, practically whatever you might want crave in<br />
the way of a robotic entity, from manservant or receptionist,<br />
companion to dog, or even cat, has been made created in the last<br />
couple of decades by one of the Japanese manufacturers. True, not<br />
all of them have been profitable and so have, in some cases, gone<br />
out of production, or in other cases haven’t quite made it to market<br />
as yet. But the technology is there. And the ability to use that<br />
technology to turn a dream into a tangible reality.</p>
<p>So, let’s start with ASIMO (Advanced Step in Innovative Mobility),<br />
which is currently the most high profile of the huge Japanese<br />
robotics family. No short timeline this, as the crux of the challenge<br />
was to create a robot that could walk upright on two legs in a stable<br />
and intuitive manner, something that has taken Honda two decades<br />
to achieve. And if you are wondering why they would bother with<br />
something, well, so mundane, the engineers see ASIMO as<br />
something that can help people in need, a robotic replacement for<br />
tasks that are too dangerous for humans to perform, such as<br />
fighting forest fires or cleaning up toxic waste. Such situations are<br />
highly likely to involve uneven surfaces underfoot and a stranded<br />
robot might as well not be there, hence the quest to create ASIMO.</p>
<p>Honda’s first humanoid robot, P1, introduced in 1987, was a rather<br />
startling 6’ 2” (nearly 2 metres) tall. The reaction was unanimously<br />
negative to this size of humanoid robot, and so the height was<br />
swiftly adjusted in the following versions and the present P4 is a<br />
much more manageable 5’ 2” (1.20m) tall, which means it is at eye<br />
level with a seated adult. The present ASIMO (P4) can run, walk on<br />
uneven slopes and surfaces, turn smoothly, climb stairs, and reach<br />
for and grasp objects, as you have probably already seen on<br />
Honda’s charming adverts. It can also use its camera to map its<br />
environment and avoid knocking into obstacles, as well as<br />
comprehend and respond to simple voice commands and recognize<br />
the faces of individuals.</p>
<p>People instantly seem to take to ASIMO, perhaps because of its<br />
chunky, what Honda call ‘friendly’ design, which is reminiscent of<br />
Star Wars’ R2D2. The same can be said about Sony’s robotic dog<br />
AIBO (Artificial Intelligence BOt in English, and meaning<br />
‘companion’ in Japanese), which was produced by Sony for seven<br />
years and sold well over 130,000 units worldwide before being<br />
discontinued a year ago following a cost cutting drive.</p>
<p>Whatever standard you measure against, Sony’s AIBO represents<br />
the most sophisticated product ever offered in the consumer robot<br />
marketplace. AIBO was programmed to walk, feel objects with its<br />
feet, ‘see’ in colour via camera (and take photographs), hear in<br />
stereo, and understand commands – although as Sony were at<br />
pains to point out, because they strived for it to show true dog-like<br />
behaviour, it was also programmed to occasionally ignore them.</p>
<p>It also has (and we’ll revert to the present tense now because<br />
although production has ceased there are still thousands out there<br />
in the world continuing to do their robotic doggy thing) the ability to<br />
learn, adapt to its environment, and express emotion. In fact, these<br />
robotic pets are considered to be autonomous robots, since they are<br />
able to learn and mature based on external stimuli from their owner<br />
or environment. Owners responded to this by forming emotional<br />
attachments to their AIBOs, especially when SONY introduced the<br />
sophisticated software, AIBOware, which enabled the robot to be<br />
raised from pup to fully grown adult while going through various<br />
stages of development.</p>
<p>AIBOs robust platform also made it particularly attractive to<br />
students of computer science and robotics. In the technical arena,<br />
the RoboCup competition has used AIBO since 1998. Dr. Manuela<br />
Veloso, professor of computer science at Carnegie Mellon University<br />
and a leader in international RoboCup competition, praised the AIBO<br />
for its contributions to research of multi-robot systems:</p>
<p>“Teams of AIBO soccer players have captured the hearts of<br />
researchers and spectators while they search for the ball, struggle<br />
to take possession, beautifully move, kick, and aim at the goal.<br />
They eventually score, dance with happiness, and receive roaring<br />
cheers of enthusiasm and praise.</p>
<p>The RoboCup Federation and Research Community are in debt to<br />
SONY for the development of these remarkable AIBO robots which<br />
researchers and students have used in research and development of<br />
four-legged robot soccer teams since 1998.”</p>
<p>In the consumer arena, there are numerous internet ‘roboblogs’<br />
filmed independently by individual AIBOs as they wander around<br />
taking periodic pictures, mainly of ankles and chair legs, to be fair,<br />
but still, these robots are definitely part of the family, not the<br />
furniture, and Sony certainly spared no expense with the creation of<br />
the AIBO. The sounds were programmed by acclaimed Japanese<br />
DJ/avant-garde composer Nobukazu Takemura, who is considered<br />
by many to be one of the foremost masters at fusing mechanic and<br />
organic concepts, while the bodies of the ‘3x’ series (Latte and<br />
Macaron, the round-headed AIBOs released in 2001) were designed<br />
by visual artist Katsura Moshino.</p>
<p>But perhaps you prefer cats? Then you may have been tempted by<br />
the NeCoRo, a fur-covered cat animoid launched by Omron in 2001<br />
at about the same cost as AIBO. Omron is a company best known<br />
for electronic health products such as blood pressure gauges and<br />
digital thermometers, and the NeCoRo was initially designed as a<br />
replacement for use in therapy and in cases of emotional<br />
deprivation. However, NeCoRo had glass eyes, a synthetic fur coat,<br />
and has been described in some quarters as looking like an<br />
animated zombie cat, so perhaps the design wasn’t completely<br />
thought through for the market.</p>
<p>That apart, the technology that was utilized in the NeCoRo was right<br />
up there with the best, as it was able to perceive human action and<br />
thoughts via internal sensors of touch, sound, sight, and<br />
orientation. In addition, using 15 actuators inside the body, it<br />
behaved in response to its feelings, so became angry if someone<br />
was violent towards it, and purred when stroked, cuddled, and<br />
treated with lots of love. Like AIBO, NeCoRo was designed to inspire<br />
emotional attachment and adjust its personality to that of the owner<br />
through a learning/growth function.</p>
<p>Just a shame it was looked so spooky, although Segatoy’s Yume<br />
Neko Smile ( ‘Dream Cat Smile’ in English) robot cat, which was<br />
released this year, seems to have addressed the problems inherent<br />
with the NeCoRo. Yume Neko Smile has the functionality and cat-<br />
like programming, plus it looks and feels incredibly like the real<br />
thing so people mistake it for a real cat! Owners report they just<br />
want to keep on stroking it, which makes it purr and (very<br />
realistically and exceptionally cutely), stretches out it toes when its<br />
tummy is being stroked! Aargh…presumably it’s really aimed at all<br />
those Japanese kids who are desperate to have a cat but can’t in<br />
Japan’s tightly squeezed urban landscape, and it should be the<br />
answer to their prayers as there’s definitely no spookiness about it<br />
at all. Guaranteed.</p>
<p>But while the pets have been mesmerizing, it’s the humanoids that<br />
have really clamoured for our collective attention. ASIMO is a an<br />
example of what we collectively respond to in a robot, as is Toyota’s<br />
Partner Robots, which are designed to function as personal<br />
assistants and are described by Toyota as being “agile, warm and<br />
kind and also intelligent enough to skilfully operate a variety of<br />
devices in the areas of personal assistance, care for the elderly,<br />
manufacturing, and mobility.&#8221;</p>
<p>Interestingly they also have artificial lips that Toyota claims have<br />
the same finesse as human lips, apparently developed so that the<br />
robots can play musical instruments. Although the mind boggles<br />
slightly at the idea of a band of musical instrument-playing Toyota<br />
bots, but perhaps it’s no odder than the robotic ‘elderly companion’,<br />
ifBot, which was the winner of the 2003 Good Design Award, and<br />
whose software was developed by Dream Supply, a Nagoya-based<br />
IT firm. Standing just 45cm tall, the ifBot looks like a little alien<br />
spaceman and is “designed to provide hours of companionship to<br />
lonely elderly folks who don&#8217;t have a loved one to speak with.” This<br />
is a big area of concern in present day Japan, and this little bot has<br />
been designed to fill the void. To achieve it, the ifBot is pre-<br />
programmed with millions of word phrase at about the level of a 5-<br />
year-old child, which apparently helps keep elderly folks from<br />
becoming forgetful by keeping their minds sharp. In addition, the<br />
ifBot plays puzzles and memory games, sings songs, comments on<br />
the weather, offers advice, and does medical checks. Seems more<br />
like a babysitter than a carer, really, and maybe that’s how they will<br />
pitch it when, and if, it loses its Japanese exclusivity and it is<br />
eventually marketed to the West. Interestingly, the ‘Hello Kitty’<br />
robot is produced by the same company, but this one is aimed more<br />
at teenagers and children.</p>
<p>On a different stage, so to speak, is Takara Tomy’s Omnibot2007 i-<br />
SOBOT. Certified by the Guinness Book of Records as the smallest<br />
humanoid robot in production, it stands just 165mm tall, has an<br />
LCD-equipped remote to controls its programmed motions, and also<br />
responds to voice control. And it is a bit of a mover, able to play<br />
music, dance, and respond to applause and other external stimulus,<br />
and can also make its own punching and kicking sound effects, so<br />
there could be some entertaining robo-duels (or duets!) if you had a<br />
pair of them. The Omnibot2007 i-SOBOT CAMVersion includes a<br />
camera that can send pictures to your PC or phone, and its head<br />
can swivel 60° in each direction. Yes, it’s very neat and highly<br />
entertaining.</p>
<p>In contrast to the stylised bots we have so far discussed, the robots<br />
Repliee and Geminoid developed by Professor Hiroshi Ishiguro at<br />
the ATR Intelligent Robotics and Communication Laboratories at<br />
Osaka Universit, are what you would expect an AI robot to look like<br />
– ie incredibly human.</p>
<p>Their skin is composed of silicone and appears highly realistic.<br />
Internal sensors allow the Actroid models to react with a natural<br />
appearance by way of air actuators placed at many points of<br />
articulation in the upper body, so the robot looks like it is breathing.<br />
The Actroid can also imitate human-like behaviour with slight shifts<br />
in position, head and eye movements and the appearance of<br />
breathing in its chest.</p>
<p>So far, movement in the lower body is limited, mainly because the<br />
compressed air that powers the robot&#8217;s servo motors and most of<br />
the computer hardware that operates the AI are external to the<br />
unit, which is a contributing factor to the robot&#8217;s lack of locomotion<br />
capabilities. The operation of the robot&#8217;s sensory system in tandem<br />
with its air-powered movements make it quick enough to react to or<br />
fend off potentially damaging approaches, such as a slap or a poke,<br />
as well as the ability to react differently to more gentle kinds of<br />
touch, such as a pat on the arm.</p>
<p>Additionally, the robot can also learn to imitate human movements<br />
by facing a person who is wearing reflective dots at key points on<br />
their body. By tracking the dots with its visual system and then<br />
computing limb and joint movements to match what it sees, the<br />
individual motion can then be ‘learned’ by the robot and repeated.</p>
<p>The interactive Actroids can also communicate on a rudimentary<br />
level with humans by speaking. Microphones within those Actroids<br />
record human speech and this is then filtered to remove<br />
background noise, including the sounds of the robot&#8217;s own<br />
operation. Speech recognition software is used to convert the audio<br />
stream into words and sentences, and when spoken to they also use<br />
a combination of ‘floor sensors and omnidirectional vision sensors’<br />
in order to maintain eye contact with the speaker – to see this in<br />
action, you can watch the videos posted on YouTube. It’s quite<br />
incredible how humanoid they are.</p>
<p>In addition, the Actoids can respond in limited ways to body<br />
language and tone of voice by changing their own facial<br />
expressions, stance, and vocal inflection. It’s all very realistic,<br />
although what the longterm practical application of the Actroids will<br />
be is difficult to predict at this point. The company suggests that the<br />
demand is as receptionists and as, perhaps, nurses, although the<br />
high cost of hiring one at the moment is very high and possibly only<br />
something a very high profile company would consider. Which is a<br />
shame as the science and technology that have gone into<br />
developing the Androids is immense.</p>
<p>Perhaps the best application, however, and one that would justify<br />
the high cost of production, would be as a stand in presenter,<br />
speaker or lecturer. This is precisely why the Geminoid was<br />
developed by Professor Hiroshi Ishiguro in the first instance, and it<br />
stands in very successfully for its human double in lectures when<br />
the professor is unable to travel in from his home an hour away.<br />
The robot is loaded with the lecture and the students get the<br />
information they need, albeit at one remove. Genius.</p>
<p>We shall see. But with each new wave of new robotics (and trust us,<br />
we have only scratched the surface in this article) it becomes<br />
increasingly clear just how hard it has been for the Japanese to<br />
transform their robot achievements into profit-making reality.<br />
Interestingly, American robot firms, such as iRobot, while less<br />
ambitious and cutting edge, have generally been more successful<br />
than Japanese firms at marketing their non-industrial robots (like<br />
their vacuum cleaning robot, Roomba) simply because they are so<br />
focused on the practical applications rather than the fantasy of<br />
humanoid or animalistic application. But then fantasy is where<br />
breakthroughs occur, so without the Japanese it is likely there<br />
would be little in the way of development.</p>
<p>So what’s the future, then? It’s looking very Japanese.</p>
<p>© Claire Burdett. Please only reproduce this article with permission, in its entirety and with a hyperlink to <a href="../">www.claireburdett.com</a>. Thank you.</p>
<p>First published in WTF magazine, December 2007</p>
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