Category: Business

Myth of the Solo Entrepreneur

Myth of the Solo Entrepreneur

There is a prevalent myth in our society that an entrepreneur is a lone wolf who operates on his or her wits and doesn’t need a team to succeed. Like all myths it’s very far from the truth. Any entrepreneur who tries to do it all alone is likely to learn the hard way that […]

Remote Working and the Big Freeze

Remote Working and the Big Freeze

Snow never stops anything, unless the electric goes down, for virtual offices – great for business; rubbish for sloping off to go sledging with the kids because you ‘can’t get to work’. This last winter more and more companies are turning to remote-working technologies in a bid to keep productivity levels up during the cold […]

The Pursuit of Happiness and the Death of Superwoman

The Pursuit of Happiness and the Death of Superwoman

I recently wrote an article that was triggered in part by two threads in one of the online clubs I belong to. Entitled How to avoid burn out it was a response to the conversations, and also born out of my own experiences in being Superwoman balancing the everyday work that pays the bills, the […]

What Can Social Media do for Your Business?

What Can Social Media do for Your Business?

We’ve all heard about Social Media, heck seems like the whole world is suddenly talking about it in confident – or less than confident – tones, or claiming to be an expert suddenly. Yet despite the pain of the recession and the realization, albeit slow, of the huge benefits that can be gathered from Social […]

Marketing Demystified

Marketing Demystified

Promoting, selling, marketing the product, even if, or maybe, especially if, it is just YOU and what you do, may be daunting. However, neglecting it does not lead to security, only to a lack of clients! And in a recession, if you are the only voice making that effort, then yours will be the only […]

Top Tips for Business Mums

Top Tips for Business Mums

You need the extra money and want to work, but you can’t find a ‘proper’ job in this economic climate and anyway, you really want to be at home for the kids. You have the skills and the contacts. You even have the technical know how to set up an website and do your own […]

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