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Social Media at Cybermummy Conference 2010

ClaireBurdett | May 20, 2010 | 2 comments

A couple of month’s ago I was up in London to meet with Vodafone peeps about their Working Women campaign, for which I have been one of their Brand Ambassadors.

One of the other women ambassadors was someone I knew in her online persona, A Modern Mother and British Mummy Bloggers, but not in person as Susanna, so it was really nice to get to chat with her face to face at last.

We soon realized we had a huge amount of synergy going on, not least a background of marketing, being early innovators online (we discovered we knew each other from the earliest Twitter days, when there were only about 50 of us Twitter peeps from the UK and not many more from the US!) as well as working virtually to enable us to maintain a professional career and be a hands-on mum.

And out of that came a big discussion about her latest baby, the Cybermummy conference, and I am delighted to share that I will now be speaking at Cybermummy about social media and how you can make it work for you.

The Cybermummy Conference is a first for the UK, who have consistently lagged behind the States with all things WAHM (www.funkyangel.co.uk was the first WAHM site in the UK, launching in 2005) and the online and virtual working mum revolution, and as such is to be welcomed with open arms.

Using technology to work virtually, and being able to promote your business and network without leaving your chair is an amazing thing when you think back to the past and the need to commute to do a job worthy or the title, to have to pay an agency huge sums to promote your startup or new product, or to get up at 5am to go along to a hideous BMI breakfast meeting!

With my business midwife hat on I have noticed a huge improvement in the speed in which a business can be set up and start to turn a profit, just using all the online tools and techniques now available.

The plus points, and they are HUGE, are that women are no longer quite as hampered by biology as previously (still hampered, but nowhere near the same level), children benefit from having their mums (and dads) around more, household income isn’t swallowed up in traveling or childcare costs, and the business and marketing fields has been leveled quite radically. It has, in fact, never been easier to start a business and the chances of it succeeding are higher than ever before, mainly as a result of the flexibility and lowered costs bought about by technological advances.

The downside is, of course, the isolation when you work from home, and the lack of camaraderie that you have on tap in an office, which is why events like Cybermummy are so important. Networking online is one thing, and very valuable – I met both my business partners, Sally and Helen, through online networking – but the buzz and support you get from being with your peers and colleagues is something else again and a chance not to be missed!

So if you haven’t booked your tickets yet, what are you waiting for?! See you there…

www.cybermummy.co.uk

I consult on social media and media strategy over at The Media Marketing Co, where we do digital marketing and pr strategy and campaigns. If you would like to contact me there, please do, or by my email on claire[at]claireburdett.com